Syllabus Library

Syllabus as per UGC
PRINCIPLES OF MANAGEMENT
Introduction of the class and the subject Principles of Management, Koontz Nature of Management: Meaning, Definition. Principles of Management, Koontz Nature of Management: It’s nature and purpose, Importance & Functions Principles of Management, Nature of Management: Management as Art, Science & Profession Management a competency Building Approach Nature of Management: Management as social system Nature of Management: Concepts of management,
organization and administration Assignment -I Principles & Practices of Management- Dr. L M Prasad, Sultan Chand & Sons, New Delhi. 7
1. Evolution of Management Thought: Contribution of Peter Drucker Assignment -II Principles of Management Tripathi, Reddy Tata McGraw Hill.
2. Functions Of Management FUNCTIONS OF MANAGEMENT: Introduction. Planning: Concept, Nature and importance
3. Planning: Advantages & Limitations ,Planning: Process Organizing : Concept and importance
4. Organizing : Types of organization structures, Process Staffing: Concept , Nature mins Staffing: 5. Advantages & Process ,Directing: Concept, Nature 20 60 mins Directing: Importance,
6. Techniques of direction
7. Controlling : Nature, Importance Principles of Management Controlling : Process, Techniques of controlling ,Forecasting- Concept ,Leadership- Concept, Types of leaders & their qualities Leadership- Live examples of leaders around the world & their role play (ACTIVITY) Assignment -III
8. 4 Strategic Management
9. UNIT 4 – STRATEGIC MANAGEMENT Decision making: Definition, Classes of decisions Decision making: Levels of decisions Strategy: Concept, Role of different strategists Strategy: Relevance of strategic management & its benefits mins Strategy: Strategic management in India. (examples)
10. Assignment -IV 5 Recent Trends In Management
11. UNIT 5- RECENT TRENDS IN MANAGEMENT. Introduction. Corporate Social Responsibilty 33 60 mins Environment Friendly Management
Suggested Reading:
∙ Principles of Management – L. M. Prasad – S. Chand
∙ Essential Management – Koontz – Tata McGraw Hill
∙ Management – Peter Drucker
BUSINESS ACCOUNTING
Introduction to Financial Accounting.
∙ Scope & objectives of Business
∙ Generally Accepted Accounting Principles
∙ Introduction to Financial Accounting International Financial Reporting System
∙ -Concepts, Benefits &
∙ Procedures for issue of accounting standards
∙ Accounting Cycle. Case Studies
∙ ledger and trial balance Transactions- Types of Transaction
BUSINESS STATISTICS
Basic introduction of business ststisticsThe need for statistics and probability theory. Basic descriptive statistics. Populations and samples – the need for inference tools. Mean, variance and standard deviation for populations and samples. Measures of location and dispersion. Graphical depictions of data. Frequency graphs, histograms, scatter-plots. Using software to explore data.
Suggested Reading:
∙ Statistics for management – R. I. Levin and D. Rubin – Prentice Hall
∙ Basic Statistics – Goon, Gupta and Dasgupta – World Press
∙ Business Statistics – S. P. Gupta – S. Chand
INTRODUCTION TO HEALTHCARE SECTOR
Introduction: Meaning of Hospital
∙ Role of Hospital in Society
∙ Functions of Hospital
∙ Classification of Hospital
∙ Organization & Administration of hospital Organizational Structure of Hospital
∙ Introduction to Hospital services Clinical Services
∙ Organization & Administration of hospital supportive services Administrative and Supportive Services managed by the Hospitals
∙ Role of IT in Hospitals Hospital Information System (HIS): An overview
∙ Introduction of Hospital Administration Role of Hospital Administrator
∙ Introduction of Hospital Administration Patient’s Bill of Rights
∙ Introduction of Hospital Administration Responsibilities of Hospital Administration
∙ Introduction of Hospital Administration Ethical Values of Hospital Administration in brief
∙ Introduction of Hospital Administration Control Measures for hospitals
∙ Organization & Administration of Medical Record Department Medical Record Department
∙ Hospital Audits Hospital Audits : An overview
∙ Introduction to Standard Operating Protocol Standard Operating Procedures (SOP’s), their meaning & significance
∙ Administrative Processes in Hospitals Administrative Process and Flow Charts
∙ Concept of Health Meaning & concept of Health
∙ Concept of Disease Meaning & concept of Disease
∙ Introduction to patient care Meaning & concept of patient care
∙ Concept of Healthcare Administration Meaning & concept of Administration
∙ Role of Hospitals in Healthcare Role and Place of Hospital in Health Spectrum
∙ Concept of Health Indicators Significance of Health Indicators

∙ Healthcare Administration in India Health Administration in India: An overview
Suggested Reading:
❖ Hospital Management module II- NIHFW, New Delhi
❖ Hospital Administration – G. D. Kunders
❖ Hospital Administration – Tabish
INTRODUCTION TO INDRISTRIUAL HEALTH
Introduction and overview of industrial act and application
To understand the policy covering wage and salary administration, to dispose of the grievance fairly and equitably. Wage fixation and collective bargaining
Definition, scope and importance of industrial relations
Industrial Disputes Act
Trade Unions
Industrial relations in health services
Industries Suggested Reading
❖ Human Resources Management and Industrial Relations – P. C. Tripathy
❖ Managing Manpower in Industry – Sahani
❖ Personnel Management- Mamoria
INTRODUCTION TO HUMAN ANATOMY, PHYSIOLOGY &BIOCHEMISTRY
Introduction to Anatomy Introduction and Anatomical terms Assignment I Essentials of Human Anatomy I
∙ Osteology- MAJOR Bones, Joints-types and structure of synovial joints like Hip, Knee, Shoulder Joints Muscles—major muscles of upper limb, Muscles– -major muscles of lower limb
∙ central nervous system, peripheral nervous system, spinal cord, Brain
∙ Skin : Structure and function Ganong’s textbook of Physiology.
∙ Clavicle, Scapula, Humerus, Sternum and Ribs, Vertebral column
∙ Breast ,Brachial Plexus, Radius and Ulna,Hip bone, Femur, Patella, Tibia, Fibula, muscles of lower limb, lungs, Pleura,
∙ Pericardium ,Blood Supply of Heart,Heart Structure, mediastinum, Sacrum, Anterior abdominal wall, Inguinal region, peritoneum, Spleen, Oesophagus
∙ Diaphragm and Posterior wall of Abdomen, Stomach and small intestine, Liver and pancrease 10 60 Mins ∙ Kidney, Ureters,External and Internal Genital Organs Ductus deference, Seminal vesicles, ,Prostate Glands, Pelvis,Pelvic Peritoneum

∙ External and Internal genital Organs — Ovaries, Uterine tubes and Uterus, Urinary bladder, Urethra, Rectum and Anal canal, pelvic Vessels Nerves, MusclesB) Physiology with special reference to Human Body Introduction to Physiology Cell, Excitable Tissue –Nerve and Muscle.
∙ Composition of blood, blood groups in human, Coagulation, oxygen and carbon dioxide transport, Haemoglobin
∙ Circulatory System with special reference to Cardiac Cycle, Blood Pressure and ECG. ∙ Respiration and its Physiology with regards to its clinical application, diseases of respiration, artificial ventilation. Introduction to Human Anatomy, Physiology and Biochemistry
∙ Physiology of Gastro intestinal system, & its applied aspects, along with physiology of liver& pancreas ∙ Gross physiology of Endocrine system & its applied clinical aspects
∙ mechanism of action of various hormones and their role in controlling body activities, hypo and hyper secretion and its consequences
∙ Excretory system in humans including applied aspect, Physiology of reproduction in humans, Receptors including Vision, Hearing and others.
Introduction of biochemistry applied aspects of bio-chemical processes in conditions of health and disease
∙ Structure & functions of Carbohydrates, Lipids, Amino acids, Proteins and Nucleic acids. Assignment Hormones , Classification of Hormones, Enzymes types, Mechanism of action, co-enzymes Immunoglobulin’s and immunity, Vitamins minerals Malnutrition disorders related to Carbohydrates, Fats, ∙ Proteins & Vitamins, Electrolyte imbalance, Biochemical Lab tests, profiles and equipment used therein.
∙ Suggested Reading:
∙ Human Anatomy- Prof. Samar Mitra
∙ Human Anatomy- Prof. A. K. Dutta
∙ Text Book of Human Physiology- Dr. C. C. Chatterjee
∙ Robbin’s Textbook of Pathology – Robbin, Cotran, Kumar
∙ Textbook of Microbiology – Ananantanarayan & Paniker
INTRODUCTION TO COMPUTERS
1. Knowing computer: What is Computer, Basic Applications of Computer; Components of Computer System, Central Processing Unit (CPU), VDU, Keyboard and Mouse, Other input/output Devices, Computer Memory, Concepts of Hardware and Software; Concept of Computing, Data and Information; Applications of IECT; Connecting keyboard, mouse, monitor and printer to CPU and checking power supply.
2. Operating Computer using GUI Based Operating System: What is an Operating System; Basics of Popular Operating Systems; The User Interface, Using Mouse; Using right Button of the Mouse and Moving Icons on the screen, Use of Common Icons, Status Bar, Using Menu and Menu-selection, Running an Application, Viewing of File, Folders and Directories, Creating and Renaming of files and folders, Opening and closing of different Windows; Using help; Creating Short cuts, Basics of O.S Setup; Common utilities.
3. Understanding Word Processing: Word Processing Basics; Opening and Closing of documents; Text creation and Manipulation; Formatting of text; Table handling; Spell check, language setting and thesaurus; Printing of word document.
4. Using Spread Sheet: Basics of Spreadsheet; Manipulation of cells; Formulas and Functions; Editing of Spread Sheet, printing of Spread Sheet.

5. Introduction to Internet, WWW and Web Browsers: Basic of Computer networks; LAN, WAN; Concept of Internet; Applications of Internet; connecting to internet; What is ISP; Knowing the Internet; Basics of internet connectivity related troubleshooting, World Wide Web; Web Browsing softwares, Search Engines; Understanding URL; Domain name; IP Address; Using e-governance website
6. Communications and collaboration: Basics of electronic mail; Getting an email account; Sending and receiving emails; Accessing sent emails; Using Emails; Document collaboration; Instant Messaging; Netiquettes.
7. Making Small Presentation: Basics of presentation software; Creating Presentation; Preparation and Presentation of Slides; Slide Show; Taking printouts of presentation / handouts.
8. Financial Literacy for Banking Scheme and Applications:
Suggested Reading:
∙ An introduction to computers
∙ Peter Norton – Tata McGraw Hill
∙ Computers today S. K. Basandra – Galgolia Books
∙ Introduction to Computers – C. Xavier – New Age publisher
GENERIC ELECTIVE COURSES (OPT 1 OUT OF 3)
PERSONALITY DEVELOPMENT
introduction To Personality Development, Learning about Personality Development from the three cases Personality Development & Soft Skills
∙ Personality Analysis, Freudian Analysis, Swami Vivekananda’s Concept of Personality
∙ Personality Begets Leadership Qualities & Personality Attribute of taking bold decisions, Interpersonal Skills, Personality Types, Learning from three case studies
∙ Change in today’s workplace & Antiquity of Soft Skills, Classification of Soft Skills – Time Management ∙ Attitude & Responsibility, Ethics, Integrity, Values & Trust, Self confidence & Courage, Consistency & Predictability, Teamwork & Interpersonal Skills, Communication & Networking.
∙ Empathy & Listening Skills, Problem Solving, Trouble Shooting & Speed Reading, Leadership. ∙ Communication Skills Introduction, Stimulus & Response, Speaking Skills & Effective Speaking Guidelines ∙ Pronunciation Etiquette & Phonetics, Syllables, Stress, Accent, Rhythm & Intonation
∙ 4 Group Discussion Introduction & Learning from three case studies, Ability to work as a team, Active Listening & Nonverbal communication, Leadership & Assertiveness, Reasoning
∙ Ability to Influence, Innovation, Creativity & Lateral Thinking, Flexibility, Key Steps to succeed in a Group Discussion, Group Discussion Types, Responsibility of the First Speaker,Concluding the discussion & Guidelines
∙ Body Language Introduction & Emotions displayed by Body Language, Handshake & Eyes, Entry to my Space https://www.psychologytoday.com/ basics/body-language
∙ Body Language exhibited during different professional interactions Personality Development ∙ Body Language exhibited during different professional interactions
Suggested Reading:
∙ Effective Business Communication
∙ Health Education – V. K. Mahajan
∙ Effective communication methods – Asha Kaul
∙ Hospital Administration – Tabish
TIME & STRESS MANAGEMENT
Introduction of time and stress management
∙ use a to-do list;
∙ organize priorities;
∙ identify what is urgent;
∙ identify stress responses;
∙ identify and eliminate distractors;
∙ discuss the importance of goal setting;
∙ discuss the importance of time tracking;
∙ differentiate between multitasking and task management;
∙ define attention span; and
∙ evaluate different coping strategies.
BUSINESS ENVIRONMENT
∙ Introduction – Meaning, process, types, modes, channels and importance
∙ Barriers of Communication and its consequences
∙ Planning & Structuring Communication – setting goals, understanding audience, knowing context, deciding mode and structure of communication
∙ Body Language
∙ Presentation Skills and use of audio-visual tools
∙ Voice Culture – Pitch, tone, pace, volume, etc
∙ Technology in communication – video conferences, telephonic conversations, skype, etc ∙ Public Speaking
∙
Suggested Reading:
∙ Effective Business Communication
∙ Health Education – V. K. Mahajan
∙ Effective communication methods – Asha Kaul
∙ Hospital Administration – Tabish
∙

MARKETING MANAGEMENT
Objective:-Students are able to describe key marketing concepts, theories and techniques for analysing a variety of marketing situations and analyse the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and describe important customer relationship, consumer behaviours, principles and frameworks.
Introduction – Introduction to Marketing Management: Nature of marketing management, Types of products/ services. Marketing orientations, marketing mix, marketing Environment – Assessing the impact of micro and macro environment.
BASICS OF COST ACCOUNTING
To understand the concepts and fundamentals of management accounting;
To apply the concepts in managerial planning, decision making, controlling
Suggested Reading
1. Basic Financial Management – Khan
2. Economics – Lipsey
INTRODUCTION TO HOSPITAL AND HEALTH CARE ADMINISTRATION
To consider various aspects of planning, operating and evaluation of different utility services in hospitals
∙ Methods of Sterilization CSSD
∙ Nosocomial infection and hospital acquired infection control committee
∙ Laundry services
∙ Security Services (General & Others like fire, gas etc.)
∙ Transportation Services (External & Internal)
∙ Ambulatory Care
∙ Hospital Stores
∙ Mortuary (Preservation, transportation & religious formalities)
∙ Kitchen services
∙ House Keeping
∙ Maintenance
Suggested Reading
∙ Principles of Hospital Administration – S. A. Tabish
∙ Hospital Administration – S. L. Goel
∙ Hospital Administration – Francis
∙ Hospital Administration – McGibony

DISASTER MANAGEMENT
Disaster Management
• Occupational Health & Safety, Accidents prevention, Environment Rules, Environment Audit • Ergonomics, General principles of First Aid, Emergencies
HOSPITAL AND HEALTHCARE INDUSTRY PROJECT STUDY Basic approaches to organizing clinical services; types of clinical committees and their role and composition (infection control committee, ethics committee, death review committee etc); contracting of clinical services
GENERIC ELECTIVE COURSES
INDUSTRIAL PSYCHOLOGY
Fundamentals of OB: Evolution of management thought , five functions of management, Definition, scope and importance of OB, Relationship between OB and the individual, Evolution of OB, Models of OB (Autocratic, Custodial, Supportive, Collegial & SOBC), Limitations of OB. Values, Attitudes and Emotions: Introduction, Values, Attitudes, Definition and Concept of Emotions, Emotional Intelligence – Fundamentals of Emotional Intelligence, The Emotional Competence Framework, Benefits of Emotional Intelligence , difference between EQ and IQ. Personality & Attitude: Definition Personality, importance of personality in Performance, The Myers-Briggs Type Indicator and The Big Five personality model, Johari Window , Transaction Analysis , Definition Attitude Importance of attitude in an organization, Right Attitude, Components of attitude, Relationship between behavior and attitude.
2. Perception: Meaning and concept of perception, Factors influencing perception, Selective perception, Attribution theory, Perceptual process, Social perception (stereotyping and halo effect). Motivation: Definition & Concept of Motive & Motivation, The Content Theories of Motivation (Maslow’s Need Hierarchy & Herzberg’s Two Factor model Theory), The Process Theories (Vroom’s expectancy Theory & Porter Lawler model), Contemporary Theories- Equity Theory of Work Motivation.
3. Group and Team Dynamics : The Meaning of Group & Group behavior & Group Dynamics, Types of Groups, The Five -Stage Model of Group Development Team Effectiveness & Team Building. Leadership: Introduction, Managers V/s Leaders. Overview of Leadership- Traits and Types, Theories of Leadership.- Trait and Behavioral Theories. (8+2)
ORGANIZATION BEHAVIOR
∙ Introduction to Organizational behavior
∙ Nature of OB; Historical bases; Challenges and opportunities for OB, Models of Organizational development ∙ Basic Human Processes
∙ Nature of perception, Social perception – impression formation and attribution; Errors in social perception, Organizational applications of perception

BUSINESS COMMUNICATION-I.
∙ Introduction – Meaning, process, types, modes, channels and importance
∙ Barriers of Communication and its consequences
∙ Planning & Structuring Communication – setting goals, understanding audience, knowing context, deciding mode and structure of communication
∙ Body Language
∙ Presentation Skills and use of audio-visual tools
∙ Human Resources Management – L. M. Prasad
∙ Personnel Management – P. C. Tripathy
∙ Personnel Management-Mamoria

301 141301 Management Accounting
Objectives: The subject is designed to give an introduction to accounting concepts theories and their implication on hospital administration .It also introduces detail working of accounting for under trading protocol accounting system in general company and hospital administration.
Introduction to Accounting-Accounting Principles & Conventions, Accounting Equations, Users of Accounting and reference to important accounting standards
∙ simple problems) Problems on Journal Entry, Ledger and Trial Balance, Company Accounts- Simple Problems on Trading, Profit and Loss Accounts and Balance sheet and Theoretical aspects on company accounts, Reporting Systems in Hospital, Different Reports Required for Hospital Management
∙ (Simple problems) (8 hours) Working Capital Management- Meaning, Definition, Types and Determinants of Working Capital, Simple Problems on Working Capital Requirements, Theoretical Aspects on Financial Management, Financial Planning, Theoretical aspects of leverages
∙ Ratio Analysis- Simple problems on Ratio Analysis Pertaining to P & L account, Types of Ratios, Basic Costing-Introduction to Cost accounting, Simple problems on Cost Sheet, Theoretical aspects of standard costing and ABC analysis
Suggested Reading
∙ Financial Management – T. K. Maheshwari
∙ Business Finanace – Dey & Dutta
∙ Principles of Accounting – Sandip Sharma
∙ Financial Management – Prakashan
302 141302 Introduction to Pathology
Basic Concepts of Pathology, Definitions, Types
2 Basic Concepts of Pathology, Definitions,Types
1. Basic Pathology
∙ Introduction Disease management 5 1 Hour Introduction Disease management
∙ Cell and tissue injury, heat injury, degeneration, necrosis, apoptosis
∙ Cell and tissue injury, heat injury, degeneration, necrosis, apoptosis 8 1 Hour Cell and tissue injury, heat injury, degeneration, necrosis, apoptosis
∙ Inflammation: Acute inflammation; causes, types Chronic inflammation; causes and types Class Test ∙ Inflammation: Acute inflammation; causes, types Chronic inflammation; causes and types Inflammation: Acute inflammation; causes, types Chronic inflammation; causes and types Tissue Regeneration and Repair: Regeneration, Repair: scar formation, Fibrosis, Healing
Suggested Reading:
:
∙ Robbin’s Textbook of Pathology – Robbin, Cotran, Kumar
∙ Textbook of Microbiology – Ananantanarayan & Paniker

303 141303 Introduction to forensics & toxicology
Understand the basic concepts of ethics and ethical thought and professional behavior in forensic science and its application to Forensic Toxicology,
304 141304 Public Administration
Introduction of public administration Meaning of Public administration.
a. Nature and scope of Public administration.
b. significance of Public – administration.
c. Public and Private administration.
d. Approaches to the study of Public administration- Traditional & Modern approaches
e. Approaches to the study of Public administration- Traditional & Modern approaches
f. a. Recruitment and Training Benefits.
g. . Retirement Benefits.
h. Meaning and Importance Awasti & Maheswari – Public Administration
i. . Budget: Types of Budget c. Concept of Accountability and control
j. Structure of Judicial System
k. Role of Judicial System
305 141305 Introduction to Microbiology
Unit 1 Introduction of basic microbiology
∙ Microscopy
∙ Prokaryotic Structure & Function
∙ Microbial Nutrition
∙ Microbial Growth
∙ Control of Microbes
∙ Taxonomy
Unit 2 SECTION TWO:The bacteria
Gram Negative Bacteria, Gram Negative Bacteria, Gram Positive Bacteria , Gram Positive Bacteria
Unit 3 the eukaryotes and viruses Eukaryotic Structure & Function
Fungi, Algae, Protista, Viruses, Prokaryotic Viruses Eukaryotic Viruses
Unit 4 Introduction of Industrial, food and Medical microbiology
306 141306 Basics of Community Healthcare
Evolution and Basic Concepts of Public Health/ Social Medicine and Community Health
∙ History of Social Medicine and Community Health
∙ History of Public Health and Its Milestones
∙ Comprehensive Health Care
∙ Social Development and Healt
307 141307 Hospital and healthcare industry Project Study
Generic Elective Courses (Opt 1 out of 3)
Product & Service Design
Introduction to Communicable and non-communicable Disease
Basic introduction of communicable and non-Communicable disease epidemiology:

401 141401 Human Resource Management
∙ Introduction Human Resource Management
∙ Introduction and importance
∙ Evolution of HRM
∙ Difference between Personnel Management & HRM
∙ Role of HR Manager
∙ Duties ,responsibilities & Challenges of HR managers
∙ Evaluating various HR functions
∙ Models of HR- Harvard Model, Fombrun Model, Warwick Model, 5 P Model, GUST Model ∙ Manpower Planning
∙ Objectives of Manpower Planning
∙ Estimating Manpower requirements
∙ Recruitment & selection
∙ Succession Planning
∙ Career Planning
402 141402 Basics of Pharmacology
∙ Introduction to Indian Pharma Industry & its historical background
∙ Global Pharmaceutical industry and India
∙ Scope of Pharmacy
∙ Structure and Functions of Pharmaceutical industry
∙ Introduction: definition, historical perspective, branches and scope of the subject of pharmacology and its relation with other medical disciplines
∙ 2 Introduction: definition, historical perspective, branches and scope of the subject of pharmacology and its relation with other medical disciplines – Pharmacology and Pharmaco therapeutic
∙ Drug Definition,
∙ Drug Definition, Sources, Nomenclature, sources of Drug information.
∙ Dosage forms of drugs, Routes of drug administration- advantages and disadvantages of different routes ∙ Dosage forms of drugs, Routes of drug administration- advantages and disadvantages of different routes ∙ Dosage forms of drugs, Routes of drug administration- advantages and disadvantages of different routes ∙ Drug absorption, Distribution, Half-life of drugs, Bioavailability, Fixed dose combinations.
∙ Drug absorption, Distribution, Half-life of drugs, Bioavailability, Fixed dose combinations. Topics Undertaken Basics of Pharmacology
∙ 10 Drug absorption, Distribution, Half-life of drugs, Bioavailability, Fixed dose combinations.

403 141403 Basics of Medicine
∙ Drugs Affecting Autonomic Nervous System (ANS): Anticholinergic drugs, Adrenergic drugs, ∙ Drugs Affecting Autonomic Nervous System (ANS): Anticholinergic drugs, Adrenergic drugs, Drugs Affecting Autonomic Nervous System (ANS): Anticholinergic drugs, Adrenergic drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Antihypertensive drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Antihypertensive drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Antihypertensive drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Anti-anginal drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Anti-anginal drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Anti-anginal drugs,
∙ Drugs Affecting Cardiovascular System (CVS): Anti-arrhythmic agent Drugs Affecting Cardiovascular System (CVS): Anti-arrhythmic agent
∙ NSAIDs
∙ Antibiotics Antidiuretics
∙ Antidiuretics
∙ Antiemetic’s
∙ Antiemetic’s
404 141404 Basics of applied Epidemiology
To familiarize students on the fundamentals of population studies and its links with health, family planning, population policies and programmes.
Course:
∙ Principles of Epidemiology
∙ Natural History of disease
∙ Methods of Epidemiological studies
∙ Epidemiology of communicable & non-communicable diseases, disease transmission
∙ Host defense immunizing agents, cold chain, immunization, disease monitoring and surveillance. ∙ Screening and surveys
∙ Investigation of an epidemic and role of hospital in its control.
∙ -Methods of demographic data collection
∙ -Sources of data
∙ -Population Census
∙ -Population composition
∙ -World population growth
∙ -Growth of Indian population
∙ -Fertility
∙ -Mortality
∙ -Migration / urbanization-Population projections,Life tables ,-Population policy

Suggested Reading:
∙ Textbook of Preventive & Social Medicine- Dr. K. Park
∙ Textbook of community medicine: V. K. Mahajan
405 141405 Medical law and Medical Ethics
Introduction in medical law and ethics
∙ Basic theoretical approaches in public health
∙ Introduction of national health policies, including current trends
∙ Basic knowledge of health care systems and the environment in which health care managers and providers function
∙ Family Welfare Program
∙ Public Health laws and ethics
∙ Human rights in public health
∙ Role of governments in managing health of people
406 141406 Industrial safety and management
TO understand the policy covering wage and salary administration, to dispose of the grievance fairly and equitably.
⮚ Industrial Disputes Act
⮚ Trade Unions
Industrial relations in health services industries
Industries Suggested Reading
❖ Human Resources Management and Industrial Relations – P. C. Tripathy
❖ Managing Manpower in Industry – Sahani
Personnel Management- Mamoria

407 141407 Introduction to hospital supportive, clinical and healthcare industry services Basic introduction in clinical and supportive services in hospital and healthcare industry. ∙ Role of clinical services: approaches to organizing clinical services; types of clinical committees and their role and composition (infection control committee, ethics committee, basics review committee etc); contracting of clinical services
∙ In-depth study of functional planning, design, organization, management and evaluation of: ∙ OPD,IPD OT,ICU
∙ I-Ambulatory Services (outpatient services, casualty/emergency services and day care)
∙ Setting up of A & E department and administrative aspects.
∙ II-Diagnostic Services (Clinical Laboratories, Blood bank, Diagnostic Radiology, Radiation Therapy, Nuclear Medicine, Diagnostic endoscopy, Neuro Lab)
Industries Suggested Reading
❖ Human Resources Management and Industrial Relations – P. C. Tripathy
❖ Managing Manpower in Industry – Sahani
Personnel Management- Mamoria
408 141408 Hospital and healthcare industry Project Study
Generic Elective Courses (Opt 1 out of 3)
409 141409 Public Relation Management
∙ Technology in communication – video conferences, telephonic conversations, skype, etc
∙ Public Speaking
∙ 3 C’s of Communication – Clear, concise and correct
∙ Captivating Audience-Making communication interesting by Analogies, Surprises, Credible sources, Use of Story, Emotions & Humor etc
∙ Interpersonal Communication
∙ Meetings & Discussions
∙ Effective Listening Skills ,Efficient Email and Letter writing, Report Writing
∙ Essay Writing, Proposal Writing
410 141410 Healthcare and medical Tourism Management
411 141411 basics of fashion and Interior Designing

501 141501 Operation Research
INTRODUCTION TO LINEAR PROGRAMMING (LP) – Introduction to applications of
∙ Operations research in functional areas of management. Linear Programming formulation, solution by graphical and simplex methods (Primal – Penalty, Two Phase),
∙ Special cases.
∙ Suggested Reading
∙
∙ Economics – Samuelson
∙ Economics – Lipsey
∙ Managerial Economics – S. Mukherjee
∙
∙ LINEAR PROGRAMMING EXTENSIONS – Transportation Models (Minimizing and
∙ Maximizing Cases) – Balanced and unbalanced cases – Initial Basic feasible solution by
∙ N-W Corner Rule, Least cost and Vogel‟s approximation methods. Check for optimality. ∙ Solution by MODI / Stepping Stone method
502 141502 Organization & administration of supportive services in a hospital and health care industry.
∙ Principles and methods of organizing, clinical and support services for hospitals, role of support services in hospital functioning. Nursing services: meaning, objectives, nursing administration, duties and responsibilities of nursing officers, nursing and support staff in wards, nursing bye-laws, rules, policies and procedures, Planning and designing, functional goals Documentation and records, determination of department-wise functional nursing component in a hospital.
503 141503 Derivative Markets
Objective:-Students are able to describe key marketing concepts, theories and techniques for analyzing a variety of marketing situations and analyse the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and describe important customer relationship, consumer behaviours, principles and frameworks.
Suggested Reading:
∙ Principles of Management – L. M. Prasad – S. Chand
∙ Essential Management – Koontz – Tata McGraw Hill
∙ Management – Peter Drucker
∙ Suggested Reading
∙ Management Information System – Srivastava
∙ HIMS – NIHFW Monograph, Govt. of India

504 141504 Quality Management in Healthcare,
INTRODUCTION TO QUALITY MANAGEMENT – Defi nitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission and policy statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost of quality.
505 141505 Hospital and healthcare industry Project Study
Generic Elective Courses (Opt 1 out of 3
506 141506 Health Insurance
Insurance Pricing and Marketing (Product designing):
Principles of insurance pricing and marketing,
Tools and techniques used in pricing individual life and health insurance
507 141507 Hospital Information System
∙ An overview of Information Technology and Information Systems in Health Care.
∙ Introduction to word, Excel & PowerPoint.
∙ Strategic uses of Information Systems in health Care, Information Systems in Business Functions. ⮚ Suggested Reading
∙ Management Information System – Srivastava
∙ HIMS – NIHFW Monograph, Govt. of India
508 141508 Marketing Stratergy and applications
Introduction – Introduction to Marketing Management: Nature of marketing management, Types of products/ services. Marketing orientations, marketing mix, marketing Environment – Assessing the impact of micro and macro environment

601 141601 Healthcare Economics
To study the economics and its relation to health status
• Basics of health economics Nature & Scope of Managerial Economics
• Micro- and macro-economics
Suggested Reading
∙ Economics – Samuelson
∙ Economics – Lipsey
∙ Managerial Economics – S. Mukherjee
602 141602 Organization & administration of clinical services in a hospital and health care industry.
∙ In-depth study of functional planning, design, organization, management and evaluation of: ∙ OPD,IPD OT,ICU
∙ I-Ambulatory Services (outpatient services, casualty/emergency services and day care)
∙ Setting up of A & E department and administrative aspects.
∙ II-Diagnostic Services (Clinical Laboratories, Blood bank, Diagnostic Radiology, Radiation Therapy, Nuclear Medicine, Diagnostic endoscopy, Neuro Lab)
∙ III-Therapeutic-Surgical facilities (OT; Labour and delivery suites; Non-Invasive cardiology; Cardiac Catheterization Laboratory; DSA; Endoscopy; Pulmonary Medicine; General Specialty Services- Obstetrics and Gynecology, pediatrics, orthopedics; Nursing services; ward management; isolation facilities; intensive care units)
603 141603 Basics of Hospital planning
∙ Introduction and evolution of hospital planning; need for planning healthcare facilities;
∙ Guiding principles of hospital planning.
∙ Project Planning- Introduction, Strategic Overview, Stakeholders, Steps in Planning; Project Conceptualization and Market Research
604 141604 National Health policies
a. Different forms of power influential to policy making
b. Concepts of Governance and Institutions
c. Different theories useful in policy analysis
d. Political nature of evidence for policy making in health

605 141605 Hospital and healthcare industry Project Study
Generic Elective Courses
ELECTIVES:SUBJECT RELATED (Opt 1 out of 3
606 141606 Marketing Research
Consumer Behaviour – Market Segmentation and Targeting: Consumer and buyer behaviour process, models of consumer behaviour Factors influencing buying behaviour, Buying habits, Stages in consumer buying decision process Concept of Market Segmentation (S),Benefits of Market Segmentation ,Requisites of Effective Segmentation ,The process of Market Segmentation ,Bases for Segmenting Consumer Markets and Business markets, Targeting (T) ,Market Positioning (P)
Product and Pricing Strategy – Product strategy: Meaning and concept of products – Product classification – Product mix and Product mix pricing decisions – Product life cycle strategies , Brand – types of brand, choosing brand elements, measuring and managing brand equity – New product development strategy. Pricing Strategy – Importance of pricing decisions in marketing –Factors affecting pricing decision, Price determination, pricing methods, new product pricing strategies.
Promotion and Distribution strategy Promotion Strategy: Advertising: Meaning, Objectives, AIDA model, Forms of promotion Advertising: Advertising Objectives, Advertising Budget, Advertising Copy, AIDA model, Advertising Agency Decisions Sales Promotion: Sales Promotion Mix, Kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion. Personal selling: Concept, Features, Functions, Steps/process involved in Personal Selling, Direct Marketing: Meaning, Features, Functions, Basic concepts of ecommerce Distribution Strategy: Meaning, Nature and importance, Alternative channels of distribution – Factors to be considered for selecting channel. Channel conflicts and Functions of distribution channels.
Public Relations – Definition, Need, Essentials of good public relations, public relations towards global professionalism and major areas of public relations activity. Public Relations in Healthcare, Marketing Strategies in Healthcare Organizations, Trends, Ethics and Issues of Healthcare Marketing. Healthcare Marketing and Promotional Tools, Medical Tourism – Role and Activities
607 141607 Biomedical Instrumentation
∙ to Introduce Fundamentals of Biomedical Engineering
∙ To study the communication mechanics in a biomedical system with few examples
∙ To study measurement of certain important electrical and non-electrical parameters
∙ To understand the basic principles in imaging techniques
∙ To have a basic knowledge in life assisting and therapeutic devices

608 141608 Basics of Hospital Project Management
INTRODUCTION – Software Projects, Projects Planning, Process models, Waterfall, RAD, V, Spiral, Incremental, Prototyping, Agile, Project Tracking.
UNIT II SOFTWARE METRICS – Goal, Question, Metric (GQM) model, Product Quality metrics, In process Quality metrics, Metrics for software maintenance and testing, Complexity Metrics.
1
701 70141701 Business Communication
∙ Introduction – Meaning, process, types, modes, channels and importance
∙ Barriers of Communication and its consequences
∙ Planning & Structuring Communication – setting goals, understanding audience, knowing context, deciding mode and structure of communication
∙ Body Language
∙ Presentation Skills and use of audio-visual tools
∙ Voice Culture – Pitch, tone, pace, volume, etc
∙ Technology in communication – video conferences, telephonic conversations, skype, etc ∙ Public Speaking
∙ 3 C’s of Communication – Clear, concise and correct
∙ Captivating Audience-Making communication interesting by Analogies, Surprises, Credible sources, Use of Story, Emotions & Humor etc
∙ Interpersonal Communication
∙ Meetings & Discussions
∙ Effective Listening Skills
∙ Efficient Email and Letter writing
∙ Report Writing
∙ Essay Writing
∙ Proposal Writing
∙ Getting Feedback and asking questions
∙ Cross Cultural Sensitivity and Diversity Communication
702 70141702 Entrepreneurship
∙ Entrepreneurship: Concept of Entrepreneur. Intrapreneur, Entrepreneurship and Manager. Difference ∙ between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and Characteristics of
∙ successful entrepreneurs. Functions of an Entrepreneur, Classification of Entrepreneurs. Role of Entrepreneur in Indian
∙ Economy, Developing entrepreneurial culture, Factors influencing Entrepreneurship Growth – Economic, Non Economic
∙ Factors, For profit or Not for profit entrepreneurs, Constraints for the Growth of Entrepreneurial Culture, ∙ Entrepreneurship as a career, Entrepreneurship as a style of management, Emerging Models of Corporate ∙ Entrepreneurship, India’s start up revolution–Trends, Imperatives, benefits; the players involved in the ecosystem,
∙ Business Incubators-Rural entrepreneurship, social entrepreneurship, women entrepreneurs, Cases of Tata, Birlas,
∙ Kirloskar and new generation entrepreneurs in India. (6)
∙ 2. Theories of entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of High Achievement by
∙ McClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change by Everett Hagen.
∙ (4)
∙ 3. Entrepreneurship development: Entrepreneurial Competencies, Developing Competencies. Concept of ∙ entrepreneurship development, Entrepreneur Training and developing, Role of Entrepreneur Development Programs
∙ (EDP), Role of DIC, SISI , EDII , NIESBUD, NEDB, EDP – Objectives – contents – methods – execution. Role of Mentors.
∙ Innovation and Entrepreneurship, Design Thinking Process. Role of consultancy organizations in promoting ∙ Entrepreneurs, Problems and difficulties of Entrepreneurs – Marketing Finance, Human Resource, Production; Research
o external problems, Mobility of Entrepreneurs, Entrepreneurial change, occupational mobility – factors in mobility. (6)
∙ 4. Role of Central Government and State Government in promoting Entrepreneurship: Introduction to various ∙ incentives, subsidies and grants, Export Oriented Units, Fiscal and Tax concessions available, Women Entrepreneurs –
∙ Role, Problems and Prospects, Reasons for low women Entrepreneurs, Assistance Programme for Small Scale Units –
∙ Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure, Causes and Preventive Measures –
∙ Turnaround Strategies. Future of Entrepreneurship Development and Government, Start Up India, Make in India. (5)

∙ Enterprise Promotion: Creating Entrepreneurial Venture, Entrepreneurship Development Cycle, Business ∙ Planning Process, The business plan as an entrepreneurial tool, Elements of Business Plan, Objectives, Market Analysis,
∙ Development of product / idea – Resources, Capabilities, and strategies, identifying attributes of strategic resources,
∙ Opportunity Analysis, innovator or imitator, SWOT analysis, Internal and External Environment Analysis, Industry
∙ Analysis, Embryonic Companies and Spin off’s, Porter’s five forces model, identifying the right Business Model Canvas,
∙ Seven Domains of John Mullins, Opportunities in Emerging/Transition/Decline industries, Opportunities at the bottom of the pyramid, Opportunities in social sector, Opportunities arising out of digitization, Marketing, Finance, Organization& Management, Ownership – Franchising, networking and alliances, Buying an existing business, Critical risk contingencies of the proposal, Scheduling and milestones.
703 70141703 Financial Accounting
∙ To understand the concepts and fundamentals of management accounting;
∙ To apply the concepts in managerial planning, decision making, controlling;
∙ To evaluate alternative solutions to given problem and to arrive at decisions;
∙ To use management accounting tools and techniques for estimating and evaluating
704 70141704 Human Resource Management
∙ Unit -1 Introduction Human Resource Management
∙ Introduction and importance
∙ Evolution of HRM
∙ Difference between Personnel Management & HRM
∙ Role of HR Manager
∙ Duties ,responsibilities & Challenges of HR managers
∙ Evaluating various HR functions
∙ Models of HR- Harvard Model, Fombrun Model, Warwick Model, 5 P Model, GUST Model ∙ Unit 2 Manpower Planning
∙ Objectives of Manpower Planning
∙ Estimating Manpower requirements
∙ Recruitment & selection
∙ Succession Planning
∙ Career Planning
∙ Downsizing & Restructuring
∙ Unit 3 Job Analysis, Job Evaluation & Job Design
∙ Job description & Job specification
∙ Job Evaluation- Meaning, Methods
∙ Job Design- Job Enlargement, Job Enrichment,Job Rotation
∙ Unit 4 Recruitment & Selection
∙ Recruitment,
∙ Sources of Recruitment
∙ Selection Process
∙ Methods of Selection
∙ Unit 5 Induction
∙ Introduction to Induction
∙ Requisites of an effective induction Programme
∙ Importance of Induction
∙ Steps in Induction
∙ Problems and issues in Induction
∙ Unit 6 Talent Management & Employee Engagement
∙ Competency framework for talent Management
∙ Acquiring, Nurturing, Retaining, Developing & Multiplying Talent
∙ Unit 7 Training & Development
∙ Objective of Training
∙ Training Need Analysis
∙ Methods of Training
∙ Training Evaluation
∙ Unit 8 Compensation Management
∙ Definition and importance
∙ How to decide on the compensation for a profile
∙ Various components in compensation
∙ Unit 9 Performance Management& Potential Appraisal
∙ Definition and importance
∙ Methods of Performance Appraisal
∙ Barriers to effective performance appraisal
∙ Various bias factors affecting performance appraisal
∙ Unit 70 Employee relations
∙ Defining the concept of employee relations
∙ Importance of maintaining harmonious relations
∙ Roles of Various Key persons involved
∙ Introduction to conflict management
∙ Importance of Collective Bargaining
∙ Unit 11 Contemporary issues in HR
∙ Quality Circle
∙ Kaizen
∙ Total Quality Management (TQM)
∙ Six Sigma
∙ Work-Life Balance
∙ Spirituality at Workplace

705 70141705 IT Applications for Healthcare
∙ An overview of Information Technology and Information Systems in Health Care.
∙ Introduction to word, Excel & PowerPoint.
∙ Strategic uses of Information Systems in health Care, Information Systems in Business Functions. ∙ Information Technology in Business: Hardware
∙ Information Technology in Business: Software
∙ Information Technology in Business: Telecommunication and Networks
∙ The Internet, Intranets and Extranet, Introduction to databases.
706 70141706 Materials Management
∙ Fundamentals of Hospital Planning & Departmental Engineering Issues
∙ Introduction and evolution of hospital planning; need for planning healthcare facilities;
∙ Guiding principles of hospital planning.
∙ Project Planning- Introduction, Strategic Overview, Stakeholders, Steps in Planning; Project Conceptualization and Market Research;
∙ Feasibility Study: Facilities planning & management- Facilities Planning and Management in a Hospital Setting (Special focus on environment control and safety, infection control, radiological health, accidental injury prevention programme, solid waste management, occupational health etc);
∙ Importance of engineering considerations in the current context and future trends
∙ Hospital equipment management- Safety and optimal use, New and emerging technologies 707 70141707 Organizational Behaviour
∙ Introduction to Organizational behavior
∙ Nature of OB; Historical bases; Challenges and opportunities for OB, Models of Organizational development ∙ Basic Human Processes
∙ Nature of perception, Social perception – impression formation and attribution; Errors in social perception, Organizational applications of perception
∙ Learning-Operant conditioning – reinforcement and punishment; schedules of reinforcement, Observational learning,Principles of Adult learning, Applications of learning in organizations – training, OB modification, rewards
∙ Personality, Values and Abilities-Personality determinants,Personality attributes influencing OB – locus of control; self-efficacy; self-monitoring; need for achievement, Key work related models of personality – The Big Five model; Type A and B; Myers Briggs Type Indicator, Intellectual abilities; physical abilities; person-job fit; Holland’s questionnaire
∙ Values across culture-Hofstede framework and GLOBE
∙ Emotions and stress-Nature of emotions; work related aspects of emotion,Nature of stress; work stressors; stress management in organizations
∙ The Individual in the Organization
∙ Motivating Employees-Theories of work motivation – early theories and contemporary approaches, Applications – MBO; employee recognition; employee involvement; variable pay; flexible benefits
Attitudes and job satisfaction-Nature of attitudes; types of work attitudes – job satisfaction,job involvement, organizational commitment,Measuring job satisfaction; job satisfaction and employee,performance, Types of organizational commitment; developing organizational commitment
∙ Group and Team Dynamics
∙ Foundations of group behavior-Nature of groups; stages of group development,Group structure – roles; norms; status;
∙ cohesiveness,Group performance – social facilitation and social loafing,Group decision making – group think and group shift; group decision-making techniques
∙ Work Teams-Types of teams, Creating high performance teams
∙ Leading Effectively-Nature of leadership,Theories of leadership – trait theories; behavioural theories; contingency theories, Level Five leadership,Contemporary leadership roles
∙ Understanding dynamics of Power and Politics-Social influence,Bases of individual power; power tactics; empowerment,Organizational politics; factors contributing to political behaviour
∙ Art of Conflict Management -Pro-social behaviour and cooperation, Nature of conflict; causes of conflict,Managing organizational conflict – negotiation bargaining; mediation; arbitration
∙ Understanding Organizational culture and climate
∙ Definition, types, layers , functions of organizational behavior
∙ Impact of work culture on behavior and productivity
∙ How culture is embedded in organizations
∙ The organization socialization process- three phase model
∙ Managing Change-Nature of planned change, Resistance to change, Lewin’s and Kotter’s model of planned change, Overview of Organizational development interventions
708 70141708 Principles and Practices of
Management
∙ Business organization and environment
∙ Types of organization
o Private sector and
o public sector
∙ Organizational objectives
o The importance of objectives
o Statements : Mission statements and Vision statements
o Aims and objectives
∙ Stakeholders
o Internal stakeholder External stakeholders ,Stakeholder conflict
∙ External environment
o PEST (political,economic, sociological, technological)
∙ Change and the management of change
o Causes of change
o Resistance to change
o Modelling change
o Lewin’s force field analysis
o Strategies to reduce the impact of change and resistance to change
▪ Globalization
o Multinational companies (Reasons of Growth, Analysis of Role Played and Impact) ▪ Principles and Functions of Management (PODSCORB)
▪ Principles
o Fayol’s Administrative Principles
o Taylor’s Scientific Management Principles
▪ Functions
o Planning ,Organizing ,Directing, Staffing, Controlling, Reporting Budgeting ▪ Human resources
▪ Human resource planning
o Industry Specific HRP
▪ Organizational and corporate cultures
o OCTAPACE
▪ Employer and employee relations
o Negotiations/collective bargaining
▪ Crisis management and contingency planning
o Difference , Cost Evaluation
▪ Inline Accounts and finance Sources of finance
▪ Working capital
o Working capital cycle
o Cash-flow forecasts
o Management of working capital
▪ Introduction to Types of Accounts
o Personal
o Impersonal (Real and Nominal)
▪ Marketing
▪ The role of marketing
▪ Marketing planning
▪ Marketing Mix
▪ International marketing
▪ E-commerce
▪ Operations management
▪ Concept of Costs and revenues
▪ Preparation of Cost Sheet
▪ Break-even analysis
∙ Business strategy
∙ Stage 1: Strategic analysis
∙ Stage 2: Strategic choice
∙ Stage 3: Strategic implementation
709 70141709 Research Methodology
1. Introduction to Research
a. Types of research
b. Research Process
2. Literature Review
a. Traditional Literature review
b. Primary and Secondary data and exploration
3. Theoretical Framework and Hypothesis Formulation
a. Control Variable Treatment
b. Intervening Variables
c. Confounding Variables
d. Exogenous and Endogenous variables
e. Formulation of Hypothesis and Research questions
4. Research Design
a. Types of Research designs
b. Instrument design, Scale formation
c. Sampling Design
d. Data Collection methods
5. Data Analysis & Interpretation
a. Descriptive Analysis
b. Normality tests
c. Data Reduction
d. Hypothesis testing
6. Referencing
a. APA format
b. Harvard Style
c. IEEE format
d. MLA format
7. Report Writing
8. Ethical Practices in Research
a. Plagiarism
b. Introduction to plagiarism software
c. Legal, Governmental and other norms
710 70141710 Biostatistics & Basic Epidemiology
∙ Basic Epidemiology
∙ Introduction and Scope of Epidemiology; Health statistics and health indicators; Basic Measurements in Epidemiology- Mortality Statistics, Morbidity Statistics; Types of Epidemiological Studies; Descriptive Epidemiology; Analytical Studies- Case Control and Cohort Studies; Randomized Control Studies; Investigation of an Epidemic; Surveillance
∙ Bio-statistics
∙ Introduction to Biostatistics; Statistical associations and causality: role of chance, bias and confounding; Statistical applications in epidemiology-Types of Data and variables, presentation of data and summary statistics; Measures of Central Tendency; Measures of Variation; Probability Concepts; Chi-Square (X2) Test; Standard Error Difference between Two Means; Standard Error Difference between Two Propositions
711 70141711 Fundamentals of Hospital Planning and Engineering Issues ∙ Introduction and evolution of hospital planning; need for planning healthcare facilities;
∙ Guiding principles of hospital planning.
∙ Project Planning- Introduction, Strategic Overview, Stakeholders, Steps in Planning; Project Conceptualization and Market Research;
∙ Feasibility Study: Facilities planning & management- Facilities Planning and Management in a Hospital Setting (Special focus on environment control and safety, infection control, radiological health, accidental injury prevention programme, solid waste management, occupational health etc);
∙ Importance of engineering considerations in the current context and future trends
∙ Hospital equipment management- Safety and optimal use, New and emerging technologies 712 70141712 Planning & Management of Hospital Clinical Services
Planning & Management of Hospital Clinical Services
∙ Role of clinical services: approaches to organizing clinical services; types of clinical committees and their role and composition (infection control committee, ethics committee, death review committee etc); contracting of clinical services
∙ In-depth study of functional planning, design, organization, management and evaluation of: ∙ OPD,IPD OT,ICU
∙ I-Ambulatory Services (outpatient services, casualty/emergency services and day care)
∙ Setting up of A & E department and administrative aspects.
∙ II-Diagnostic Services (Clinical Laboratories, Blood bank, Diagnostic Radiology, Radiation Therapy, Nuclear Medicine, Diagnostic endoscopy, Neuro Lab)
62 of 83
∙ III-Therapeutic-Surgical facilities (OT; Labour and delivery suites; Non-Invasive cardiology; Cardiac Catheterization Laboratory; DSA; Endoscopy; Pulmonary Medicine; General Specialty Services- Obstetrics and Gynecology, pediatrics, orthopedics; Nursing services; ward management; isolation facilities; intensive care units)
∙ IV-Rehabilitation services (Physical, occupational, speech and hearing, recreational therapy)
713 70141713 Planning & Management of Hospital Supportive Services
∙ Planning & Management of Hospital Supportive Services
∙ Role of supportive services: approaches to organizing supportive services; contracting of supportive services ∙ In-depth study of functional planning, design, organization, management and evaluation of: Front office; admissions and billing; banking services; ambulance; medical records; general stores; hospitality(kitchen and dietetics, housekeeping, laundry and linen);
∙ Public areas: entrance/lobby area, convenience services, security; staff facilities; mortuary; administrative services-executive services units, professional service units,
∙ Departments of information management, finance and accounts, material management, human resource, marketing and public relations.
715 70141715 Creativity & Innovation
∙ The module is aimed at motivating students to actively participate in prestigious events organized by SIHS and recognize their efforts.
∙ Deliverables are:
• Gain knowledge and skills necessary to plan implement and evaluate a wide range of activities in a diverse range of settings.
• To develop students ability to manage the various operations related to handling events and shows. • Apply managerial skills related to planning, organizing, directing, motivating colleagues, and encouraging participation related to the activities.
• Formulate an event feasibility study and explain its importance to the successful delivery of an event. • Design an event proposal for smooth conduction of activities highlighting the managerial aspects. • Work in a group to organize and deliver a high quality presentation of an event proposal.
716 70141716 Integrated Disaster Management
Integrated Disaster Management
∙ Occupational Health & Safety, Accidents prevention, Environment Rules, Environment Audit ∙ Ergonomics, General principles of First Aid ,Emergencies,
∙ Cardio Pulmonary Resuscitation(CPR)- Hands on Training, Automated External Defibrillation (AED): Hands on Training
∙ Introduction to Disaster, Definition, Causes, effects, Government Policies, Act etc.
∙ Warning system.
∙ Search , Rescue & Evacuation System
∙ Fire Fighting
∙ Incident Management System, Triage, Tagging, Management of Various Disasters, Disaster Information System, Nuclear Biological Chemical Disasters, Home Safety & Prevention of Road Accidents
63 of 83
2
801 80141801 Business Statistics
Unit no
Topic
1
The need for statistics and probability theory. Basic descriptive statistics. Populations and samples – the need for inference tools. Mean, variance and standard deviation for populations and samples. Measures of location and dispersion. Graphical depictions of data. Frequency graphs, histograms, scatter-plots. Using software to explore data.
2
The correlation coefficient. The normal distribution, Standard scores. Bivariate data. Interpretation of the Pearson correlation coefficient. The ubiquity of the normal distribution. z-scores and their use. Chebyshev’s theorem and it’s comparison with the normal distribution.
3
Introduction to linear regression.
Fitting a linear model to data. Interpretation of the regression coefficients.
4
Introduction to multiple regression models.
Using statistical software to build regression models. The principle of parsimony and the need for probability theory.
5
Probability theory. Basic definitions and basic probability models.
Basic ideas of probability theory. Rules for calculating probabilities. Mutually exclusive and independent events. Joint, marginal and conditional
probabilities. Baye’s theorem. The binomial distribution. Probabilities for the normal distribution.
6
Sampling theory. Parameters and statistics. The sampling distribution. The Central Limit Theorem. Probabilities for the sampling distribution.
7
Estimation: point and interval.
Confidence intervals and their use.
8
The hypothesis testing framework. t-tests
Type I and Type II errors. Power of a test. Hypothesis testing using the normal distribution. The t-distribution. One sample, paired and independent samples t-tests. Lab session with software.
9
ANOVA
The need for a new technique to compare means of multiple groups. The omnibus hypothesis and post-hoc tests. The ANOVA table. ANOVA using software.
10
Non-parametric tests. Chi-square tests.
Cross tabulations. The need for non-parametric tests. Wilcoxon and Mann Whitney tests. Lab session with software.

64 of 83
802 80141802 Essentials of Marketing Management
Unit no
Topic
1 Understanding Fundamentals of Marketing :
Definition and evolution of marketing, Scope of marketing: Company orientations; Fundamental marketing concepts, needs, wants, demand, target market, value & satisfaction, relationships & networks, marketing mix, marketing channels, supply chain, competition, PESTEL factors.
2 Customer Value, Satisfaction and Loyalty.
Concept of value, Customer value proposition, Total customer satisfaction, Monitoring satisfaction, product and service quality, customer profitability,
measuring customer lifetime value, attracting and retaining customers, Loyalty. 3 Marketing Process
Steps in marketing process
Goal setting
Criterion for planning the process
Analysis of current situation
4 Analyzing Consumer Markets; Cultural, Social, Personal factors; Psychological processes: Motivation, Perception, Learning and Memory; Five Stage Buying Decision Process Model; decision making based on level of involvement and brand differentiation; Methods of profiling buying decision process
Analyzing Business Markets; Organisational buying, business buying process, stages in buying process, B to B customer relations
5 Adapting marketing to changing scenario:
∙ How business practices are changing.
∙ Pure click versus brick and click companies.
∙ Digitalization & connectivity.
∙ Disintermediation and reinter mediation.
∙ Customization and customerisation.
∙ Concept of value.
∙ Websites, online ads and promotion, internet domains, CRM
6 Market segmentation, Targeting and Positioning.
∙ Market Segmentation, Segmenting the Market, Benefits / Purpose and Limitations of Market Segmentations, Market Segmentation Procedure, Basis for Consumer/Industrial Market Segmentation.
65 of 83
∙ Market Targeting – Introduction, Procedure
∙ Product Positioning – Introduction, Objectives, Usefulness, Differentiating the
Product, Product Positioning Strategy
7 Marketing – Mix Decisions (Product, Promotions and distribution)
∙ Product-Mix, Branding and Packaging Decisions, Product Life cycle – Stages and
Strategies for Different Stages of PLC.
∙ Promotion: Promotion-mix, Advertising, Sales Promotion, Personal Selling,
Publicity and Public Relations.
∙ Channels of Distribution for Consumer/ Industrial Products, Factors Affecting
Channel Distribution
8 Marketing – Mix Decisions (Pricing )
∙ Pricing Decisions, Pricing Objectives, Policies Methods of Setting Price, Pricing
Strategies
9 Contemporary issues in Marketing:
Select any one topic from the ones recommended:
i). Green Marketing
ii).Hospital & Health care Marketing (Why healthcare marketing, Role of marketing
in the Healthcare sector
Collaborative approach to patient care.)
iii). Digital Marketing
iv). E-marketing
v) CSR and Rural Marketing
803 80141803 Management Accounting
Session Topic
1 Financial Environment of Business
a. Capital Markets and Institutions (Overview of different markets)
b. Regulatory framework
2 Introduction to Financial Management
a. Objectives and Functions
Understanding the firm through analysis (application of financial statement analysis)
Long term and Short term financial planning
3 Investment Decisions
a. Time Value of Money (including concepts of annuity, perpetuity etc.)
b. Valuation of Stocks and Bonds
c. Capital Budgeting and Analysis
66 of 83
d. Risk and Return
(Definition of risk, return, measurement of risk and return, CAPM)
e. Cost of Capital (WACC) and its implications
4 Financing Decisions
Long term financing
Capital Structure Decision
a. Modigliani-Millar proposition I and II
b. Capital structure theories
c. Interface with cost of capital
Short term Financing
5 Financing and Investment (Linkage between Financing and Investment decisions with special emphasis on valuation)
6 Working Capital Management – (estimation of working capital requirement, cash management, inventory management, receivables management)
6 Dividend Decisions
7 Other Topics
Financial Distress
Mergers and Acquisitions
International Financial Management
Leverage
804 80141804 MIS for Hospitals
∙ Introductory concept of information and information processing
∙ Information as a resource; Principles of information systems; Principles of information
∙ Processing and role of information technology.
∙ Managing hospital information systems Classification of information Systems in Hospitals; ∙ Setting strategic and Operational Objectives; Organizing the IS department in a Hospital. ∙ Process of information systems development and management. The concept and launching of an Information
systems project; Construction of an Information System; Information Systems delivery and operation; ∙ The Systems development Life Cycle Model;Alternetive Models of Information Systems Development,e.g.Prototype Healthcare records: Including data security and privacy with reference to HIPPA.
67 of 83

805 80141805 an Overview of Health Insurance
∙ An Overview of Health Insurance
∙ Basic Principles Of Risk, Insurance And Health Insurance – Brief overview of trends in Health Care Costs and Economies of Health Care;
∙ Concepts of Risk and Risk-Sharing, Nature of Perils, Scientific Accumulation of Fund; Social and individual objectives in meeting health losses; Approaches to determining insurability of individuals; Devices for meeting health losses;
∙ Types of Insurers; Methods of providing health insurance; Historical development of health insurance; ∙ Introduction to major private and social insurance models adopted in different countries ∙ Health Insurance Product- Analysis of the basic structure and elements of an individual Health Insurance Contract; Concepts of deductible and co-payment;
∙ Detailed study of Health Insurance Products (with illustration of various health insurance products offered in India)-
∙ Medical Expense Products – Basic, Major, Comprehensive, Disability Income Insurance, Other different plans; A review of the major kinds of Private and Social Insurance Plans and their coverage’s ∙ Organization, regulation and management of health insurance companies and intermediaries – Functions and Departments of Health Insurance Companies and Third Party Administrators;
∙ Marketing and Distribution of Health Insurance – Field Agency System/ Brokers; Investments of Health Insurance companies; Reinsurance; Governmental Regulation of Health Insurance
∙ Internal operations of health insurance companies- Rate-Making Methods of Rating – Measurement of Risk – Reserves and Surplus;
∙ Underwriting : Sources of Information/ Factors affecting Health Risk – Treatment of Substandard Health Risks; ∙ Network Development: Modus Operandi of Contracting with Hospitals – Documents of Negotiation and Reimbursement; understanding the expectations of hospitals from TPAs & Insurers.
∙ Client Services: Authorization – Public Relations – Call Centre;
∙ Claims Administration: Claims Settlement Process – Claims Documents, Role of IT in serving Claims. Understanding the role of TPA & claims Management.
806 80141806 An Overview of Pharmaceutical
Sector
∙ An Overview of Pharmaceutical Sector
∙ Introduction to Pharmaceutical industry and its historical background: Definition of Pharmacy, Introduction to various dosage forms, History, Development of profession of Pharmacy and Pharmaceutical industry, Ethics based industry, Impact of Pharmaceutical Industry on Economy, SWOT Analysis
∙ Scope of Pharmacy: Brief of the link between pharmacy and health science (E.g.: Hospital Management, Clinical Trials, Medical Transcription, Medico legal Affairs, Drug Information services, Biotechnology, Drug Design and Discovery)
∙ Structure and Functions of Pharmaceutical industry : As healthcare provider the various depts. and their role –
68 of 83

∙ R&D Dept: Drug design and drug discovery, Development of new dosage forms, Preclinical and clinical studies, Drug formulation
∙ Medical Dept: Drug information, Phase IV clinical studies, Pharmacovigilance, (Drug-Drug Interactions, Therapeutic Drug monitoring, Adverse drug experience reporting) Post marketing surveillance, Medical writing, Training of marketing and sales personnel
∙ Production Dept: Brief Introduction to GMP, Purchase, API manufacturing, Manufacturing of finished Products, Packaging, Labeling, Warehousing
∙ Quality control and Quality Assurance Dept: Raw materials, intermediate products, Finished products ∙ Regulatory Affairs Dept: Preparing the Products (i.e. packing as per the other country norms) for export, Maintaining records
∙ Training Dept: Training of new marketing and sales personnel, Training the sales and marketing teams at the time of new product launches
∙ Marketing Dept: Market Survey & Analysis, Product positioning, Marketing strategies to promote/ launch products, Advertising & promotion, Pricing, Public Relations
∙ Sales: Selling through representatives, Promotion of product, Revenue generation, Sales control and analysis ∙ Distribution Dept: Channels of Distribution, Hospital Pharmacy
∙ management (Organization of hospital and hospital pharmacy, Pharmacy and Therapeutic committee, Budget preparation and management, Drug distribution systems in Hospitals, Drug store management and inventory control, Drug Formulary, Records and Reports, Drug information Services)
∙ Inter departmental co-ordination: Cross functional linkages
∙ Brief introduction to Laws and Acts governing the Pharmaceutical Industry: DPCO, D & C Act and others. ∙ Governmental control over the activities of Pharmaceutical Industry: Research, ethical committees, Medicine licensing regulation, Post marketing safety surveillance and drug evaluation, Cost assessment. ∙ Technology and Pharmaceutical Industry: Bioinformatics (Technology for managing the clinical data, drug development data and hospital IT), Information Technology (Managing e-business, Industry supply chain, creating strategic partnership and alliances, new drug development)
∙ Global Pharmaceutical industry and India: International Marketing, Challenges and opportunities converge in today’s global Pharmaceutical industry, Mergers, acquisitions, and co-marketing of drugs, Influence of Indian pharmaceutical industry.
69 of 83
807 80141807 Health Regulatory Environment
∙ Introduction to existing legal system in India:
∙ Sources of Law Wrongs – Civil, Criminal Professional Misconduct, Locus standi (PIL), Civil Court System and remedies available, Tort, Hierarchy of Civil Courts in India, Concept of Limitation for taking any legal action as has been given in Indian Limitation Act, 1963. Civil Procedure Code, Criminal Court System and remedies available- Hierarchy of Criminal Courts in India. Classification of Offences Bailable/Cognizable/Compoundable,
∙ Indian Constitution- Legislature/Executive/Judiciary- Independent of each other & system of check and balance, How Medical Acts are enacted? , Ordinance, Health Education- Central List, Health subject- State List, Precedence and Judicial Pronouncement.
808 80141808 Study Report: Public health Sector Undertakings / Healthcare Govt. agencies ∙ An Overview of Non Profit Sector in Healthcare
∙ Basic concepts of Non Profit Sector- NGOs, CSOs, NPO, CBO etc;
∙ Need and importance of NGOs in health care;
∙ Types of non-profit organizations.
∙ Funding sources and their impact on the functioning of non-profit sector; Role of Funding agencies, Introduction and study of International, multilateral and bilateral agencies
809 80141809 Operations Research
∙ Basics of Clinical research
∙ Drug Trials: Designs & Phases
∙ Regulatory Affairs
∙ Ethics and Good Clinical Practices
∙ ADR & Pharmacovigilance
∙ Documentation & Medical Writing
∙ Monitoring & Audit
∙ Clinical Data Management
∙ Business Models & Project management
.
810 80141810 Conceptualization & Management of Events – I
• The course is aimed at motivating students to actively participate in co-curricular and extracurricular events organized .It will enhance student’s ability in planning, organizing, and managing overall responsibilities that comes with organization of events.
• Students working under various portfolios and committees will have in-depth understanding of the same. • It will aid in developing various managerial aspects like effective team work, install in them leadership quality by undertaking ownership of various event related activities
70 of 83
811 80141811 Quality & Accreditation in Healthcare Sector
INTRODUCTION TO QUALITY MANAGEMENT – Defi nitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission and policy statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost of quality.
UNIT II PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT – Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design, signal to noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D methodology.
UNIT III STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY – Meaning and signifi cance of statistical process control (SPC) – construction of control charts for variables and attributed. Process capability – meaning, signifi cance and measurement – Six sigma concepts of process capability. Reliability concepts – defi nitions, reliability in series and parallel, product life characteristics curve. Total productive maintenance (TMP) – relevance to TQM, Terotechnology. Business process reengineering (BPR) – principles, applications, reengineering process, benefi ts and limitations. UNIT
IV TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT – Quality functions development (QFD) – Benefi ts, Voice of customer, information organization, House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of reliability, failure rate, FMEA stages, design, process and documentation. Seven old (statistical) tools. Seven new management tools. Bench marking and POKA YOKE.
UNIT V QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION – Introduction to IS/ ISO 9001 :8015 – quality management systems – guidelines for performance improvements. Quality Audits. TQM culture, Leadership – quality council, employee involvement, motivation, empowerment, recognition and reward.
Generic Elective Courses
812 80141812 Writing a Research Proposal: RM III
813 80141813 An Overview of Clinical Research
Syllabus, Teach Plan & Session Plan
∙ Basics of clinical research
∙ Drug Trials: Designs & Phases
∙ Regulatory Affairs
∙ Ethics and Good Clinical Practices (GCP):
∙ Documentation & Medical Writing
∙ Clinical Data Management
∙ Adverse Drug Reaction
∙ Monitoring & Audit
∙ Business Models in Clinical research
71 of 83

3
901 90141901 SUMMER INTERNSHIP PROGRAMME
902 90141902 BUSINESS ANALYTICS
903 90141903 INTRODUCTION TO FINANCIAL MANAGEMENT
∙ Health sector financing
∙ Fund raising in health sector
∙ Cost control & profit planning of organizations
∙ Financial support from Government
∙ Knowledge about the liquidity, profitability position
∙ Knowing means of budgeting, cash control and capitalization of surplus
∙ Cost calculations
∙ Understanding fun raising methods and mergers, acquisitions and other such arrangements 904 90141904 MANAGEMENT OF OPERATIONS
∙ Overview and definition of operations management, classification of operations,
∙ Responsibilities of operations manager, service design.
∙ Developing operations strategy, facility location and layout, importance of location,
∙ factors, general steps in location and selection decision process, types of layouts,
∙ product, process, service facility layout.
∙ Maintenance of Management: Objectives, types of maintenance system, Maintenance Planning, Maintenance information System
∙ Overview of Hospital Operations Management: role and decisions, application of
∙ computer and advanced operations technology, productive systems in a hospital,
∙ concept of front office and back office.
∙ Operations strategy as a competitive tool, elements, technology selection and process development. ∙ Hospital Equipment Planning and Selection –Purchasing capital Equipment
∙ –feasibility study –Import of goods and equipments documentation and clearance
∙ –letter of credit- hospital equipment repair and maintenance –recent trends in
∙ hospital stores management
∙ Facilities engineering – Introduction, different divisions of facilities engineering, need for biomedical engineering department. types of manpower required for maintenance activities: types of maintenance, job orders, equipment maintenance log books, AMCS, outsourcing of maintenance services. equipment maintenance, quality and reliability, concept of failure, equipment history and documents,
∙ replacement policy, biomedical technology, application in hospital environment,
∙ calibration tests, maintenance features, Hospital maintenance items, spare parts
∙ stocking techniques and polices.
∙ Inventory – Definition, need, scope, objective and importance of for inventory
72 of 83

∙ control, impact of inventory control on profitability of the organization
∙ Different items in hospital inventory and their categories.
∙ Productivity and work study: method study, work measurement, work sampling
∙ and their applications
905 90141905 OPERATIONS RESEARCH
UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) – Introduction to applications of
Operations research in functional areas of management. Linear Programming formulation, solution by graphical and simplex methods (Primal – Penalty, Two Phase),
Special cases.
UNIT II LINEAR PROGRAMMING EXTENSIONS – Transportation Models (Minimizing and Maximizing Cases) – Balanced and unbalanced cases – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel‟s approximation methods. Check for optimality. Solution by MODI / Stepping Stone method. Cases of degeneracy. Transshipment Models. Assignment Models (Minimizing and Maximizing Cases) – Balanced andUnbalanced Cases. Solution by Hungarian and Branch and Bound Algorithms. Travelling
Salesman problem. Crew Assignment Models.
UNIT III INTEGER LINEAR PROGRAMMING AND GAME THEORY – Solution to pure and mixed integer programming problem by Branch and Bound and cutting plane algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Convex Linear Combination (Averages), methods of matrices, graphical and LP solutions.
UNIT IV INVENTORY MODELS, SIMULATION AND DECISION THEORY – Inventory Models – EOQ and EBQ Models (With and without shortages), Quantity Discount Models. Decision making under risk – Decision trees – Decision making under uncertainty. Application of simulation techniques for decision making.
UNIT V QUEUING THEORY AND REPLACEMENT MODELS – Queuing Theory – single and Multi-channel models – infi nite number of customers and infi nite calling source. Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models.
906 90141906 PROJECT MANAGEMENT
INTRODUCTION – Software Projects, Projects Planning, Process models, Waterfall, RAD, V, Spiral, Incremental, Prototyping, Agile, Project Tracking.
UNIT II SOFTWARE METRICS – Goal, Question, Metric (GQM) model, Product Quality metrics, In process Quality metrics, Metrics for software maintenance and testing, Complexity Metrics.
UNIT III SOFTWARE PROJECT ESTIMATION – Effort and Cost Estimation – Expert Judgment, LOC, Function Points, Extended Function Points, Feature Points, Object Points, COCOMO-81, COCOMO-II; Risk Management. UNIT IV SOFTWARE QUALITY – Quality Management Systems, Software Quality ModelsFURPS, McCalls Models, Applying seven basic quality tools in software development, Measuring Quality, Gilb, CoQUAMO, Lean software development.
UNIT V SOFTWARE QUALITY ASSURANCE – Software Reliability models-Rayleigh model, Weibull model; Defect Removal Effectiveness; Quality standards- ISO 9000 models and standards for process improvement, ISO/IEC 9126-1 to 9126-4, SQuaRE, ISO/IEC 25000, ISO/IEC 25070, CMM, PCMM, CMMI, SPICE.
73 of 83

907 90141907 STRATEGIC MANAGEMENT
STRATEGY AND PROCESS – Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business defi nition, Objectives and Goals – Corporate Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE – External Environment – Porter‟s Five Forces ModelStrategic Groups Competitive Changes during Industry Evolution- Globalisation and Industry Structure – National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive
advantage-Case study.
UNIT III STRATEGIES – The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies – Business level strategy- Strategy in the Global Environment-Corporate Strategy-Vertical Integration-Diversifi cation and Strategic Alliances- Building and Restructuring the corporation-Strategic analysis and choice – Environmental Threat and Opportunity Profi le (ETOP) – Organizational Capability Profile
Strategic Advantage Profi le – Corporate Portfolio Analysis – SWOT Analysis – GAP
Analysis – Mc Kinsey‟s 7s Framework – GE 9 Cell Model – Distinctive competitiveness –
Selection of matrix – Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION – The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic changePolitics-Power and Confl ict-Techniques of strategic evaluation & control-case study.
UNIT V OTHER STRATEGIC ISSUES – Managing Technology and Innovation- Strategic issues
For Non Profit t organisations. New Business Models and strategies for Internet Economy case study
908 90141908 TALENT MANAGEMENT
Unit 1
Introduction to Talent Management: Introduction, Talent Management – Overview, Talent Management – History, the Scope of Talent Management, Need of Talent Management, Key Processes of Talent Management, Talent vs knowledge people, Source of Talent Management, Consequences of Failure in Managing Talent, Tools for Managing Talent
Unit 2
Building Blocks for Talent Management: Introduction, Effective Talent Management System, Building Blocks of Effective Talent Management System
74 of 83
Unit 3
Talent Management System: Introduction, Talent Management System, Critical Success Factors to Create Talent Management System, Some other critical success factors of best practice Talent Management System, Factors of unique talent management approach, Key Elements of Talent Management System
Unit 4
Life Cycle of Talent Management: Introduction, Linkage between Talent Management Process and Workforce, Importance of Talent Management Process, Important Steps to Assess Talent Management Process, Stages of Talent Management, Essentials of Talent Management Process
Unit 5
Approaches to Talent Management: Talent Management Approaches, Developing a Talent Management Strategy, Mapping Business Strategies and Talent Management Strategies, Post Recession Challenges of Talent Management
Unit 6
Talent Management and Organisational Environment: Introduction, Talent Management and Organisational Environment-An Overview, Shaping Talent Planning and Developing Values, Promoting Ethical Behaviour
Unit 7
Talent Planning: Talent Planning, Objectives of Talent Planning, Steps in Strategic Talent Planning, Succession Planning Program, Innovative talent planning, Current Industry Practices for Strategic Talent Planning, Ensuring Leadership
Unit 8
Talent Acquisition: Introduction, Talent Acquisition, Recruiting Process, Strategic Trends in Talent Acquisition, Talent acquisition management solutions
Unit 9
Talent Engagement and Retention: Introduction, Concept of Talent Engagement, Retention, Employee Engagement and Retention, the Race for Talent: Retaining and Engaging Workers, Best Practices for Talent Engagement, Improving Employee Retention
Unit 10
75 of 83
Role of Information Technology in effective Talent Management Systems: Introduction, Role of Information Technology in Talent Management Systems, Talent Management Information System,
Creating Business Value through Information Technology, Five Steps to a Talent Management Information Strategy, HR Analytics for TM Processes, Design Development through Rapid Prototyping and Scaling, Implementation and Maintenance, Audit and Update
Unit 11
Role of HR in Talent Management: Introduction, Overview of Human Resource Management, and Role of HR in Talent Management, Role of the HR Manager
Unit 12
Compensation and reward strategies for Effective Talent Management: Introduction, Effective Talent Management, Principles of Compensation Plans, Defining the Elements of Total Rewards, Integrated Rewards Philosophy, Designing Integrated Rewards, Sustainable Talent Management and Reward Model, Strategic Compensation plan for Talent Engagement, Finding the Path for Success,
Unit 13
Talent Management and Corporate Restructuring: Introduction, Corporate Reconstruction, Timing the Corporate Reconstruction, Business Process Re-engineering
Unit 14
Contemporary Talent Management Issues, Challenges, Best Practices: Introduction, Organisational Issues, Talent Management Challenges, Best Practices of Talent Management, Talent Management in India
909 90141909 COMMUNITY HEALTH
∙ Definition of demography and its relation to Community Health.
∙ Stages of the demographic cycle and their impact on population.
∙ Age pyramid, Sex ratio, Dependency ratio, Density of population, Life expectancy
∙ Demographic transition
∙ Fertility & fertility indicators
∙ Population projections and Dynamics
∙ Need for population control measures and the National Population Policy.
76 of 83
910 90141910 CONCEPTUALIZATION AND MANAGEMENT OF EVENTS – II
∙ It will enhance student’s ability in planning, organizing, and managing overall responsibilities that comes with organization of events.
∙ Students working under various portfolios and committees will have in-depth understanding of the same. ∙ It will aid in developing various managerial aspects like effective team work, instill in them leadership quality by undertaking ownership of various event related activities.
911 90141911 ORGANISATION & ADMINISTRATION OF SUPER SPECIALTY HOSPITALS ∙ Principles and methods of organizing, clinical and support services for hospitals, role of support services in hospital functioning. Nursing services: meaning, objectives, nursing administration, duties and responsibilities of nursing officers, nursing and support staff in wards, nursing bye-laws, rules, policies and procedures, Planning and designing, functional goals Documentation and records, determination of department-wise functional nursing component in a hospital.
∙ Dietary Services and Hospital Diet: importance, functions, equipments, storage, day store, general kitchen layout, special diet kitchen, food distribution methods CSSD (Central Sterile Supply department) NICU (Neonatal Intensive Care Unit) Laboratory services
∙ Radiology Services: Blood Bank & transfusion services Pharmacy Physical Medicine and Rehabilitation and Physiotherapy Mortuary
∙ Linen Laundry: Linen and laundry: meaning, importance, types of linen and laundry services, General laundry services, Laundry layout arrangement, washing materials, washing arrangements House Keeping: Housekeeping services – importance and functions Pest control measures adopted in hospitals Cleaning methods and different types of equipments used in cleaning, Outsourcing of housekeeping, services in hospitals – advantages and disadvantages Stores and Purchase Bio-medical Department Ambulance Service
∙ Pediatrics Ob. and Gyn, ENT, Ophthalmology, Orthopaedics, Cardiology, Nephrology, Neurology, Dental, Dialysis Unit, Geriatric Unit, Medical tourism.
912 90141912 HEALTH ECONOMICS
To study the economics and its relation to health status
∙ Basics of health economics Nature & Scope of Managerial Economics
∙ Micro- and macro-economics
∙ Demand/Supply of Medical Care
∙ Concept of Cost analysis, price elasticity
∙ Theory of Production Theory of pricing
∙ Price & output decision under different market condition
77 of 83
913 90141913 NATIONAL HEALTH PROGRAMME
II. Programmes aimed at controlling
Communicable diseases
III. Programmes aimed at controlling non communicable diseases
IV.Programmes related to Maternal and Child Health and Special Groups Child Health and Special Groups NRHM – development of State Health System.
Accredited Social Health Activist (ASHA)
• Strengthening of Primary Health Centres
• Strengthening of Community Health Centres Strengthening of Community Health Centres
• District Health Plan
• Converging Sanitation and Hygiene
• Strengthening Disease Control Programme
• Public Private Partnership
• New Health Financing Mechanism New Health Financing Mechanism
• Reorienting Health and Medical Education
GENERIC ELECTIVE COURSES
914 90141914 HEALTHCARE IT-1
Process of information systems development and management. The concept and launching of an Information systems project; Construction of an Information System; Information Systems delivery and operation; The Systems development Life Cycle Model; Alternetive Models of Information Systems Development,e.g. Prototype Healthcare records Including data security and privacy with reference to HIPPA.
915 901413915 HEALTHCARE INSURANCE -1
∙ Insurance Pricing and Marketing (Product designing):
∙ Principles of insurance pricing and marketing,
∙ Tools and techniques used in pricing individual life and health insurance
∙ Reinsurance:
∙ Reinsurance in the insurance sector.
∙ Areas of the application of reinsurance.
∙
916 90141916 PHARMACEUTICAL MANAGEMENT 1
∙ Introduction to Indian Pharma Industry & its historical background
∙ Global Pharmaceutical industry and India
∙ Scope of Pharmacy
∙ Structure and Functions of Pharmaceutical industry
∙ Brief introduction to Laws and Acts governing the Pharmaceutical Industry
∙ Governmental control over the activities of Pharmaceutical Industry
∙ Technology and Pharmaceutical Industry
∙ Global Pharmaceutical industry and India
78 of 83
4
1001 1001411001 Corporate Governance and Ethics
∙ Introduction of corporate governance
∙ The role and purpose of the corporation
∙ Theoretical aspects of corporate governance
∙ Agency theory and separation of ownership and control
∙ Shareholders and Shareholder Activism
∙ Ownership structure and firm performance
∙ Market for corporate control
∙ Proxy fights and takeover bids
∙ Hedge fund activism
∙ he role of institutional investors
∙ Management ownership and firm performance
∙ Theory of Financial Contracting
∙ Executive compensation
∙ Stock options
1002 1001411002 Industrial Regulatory Environment
∙ Industrial dispute act 1951
∙ The factories act
∙ Minimum wages act
∙ Gratuity act
∙ Trade union act
∙ Minimum bonous act
∙
1003 1001411003 Non Profit Sector in Healthcare
∙ An Overview of Non Profit Sector in Healthcare
∙ Basic concepts of Non Profit Sector- NGOs, CSOs, NPO, CBO etc;
∙ Need and importance of NGOs in health care;
∙ Types of non-profit organizations.
∙ Funding sources and their impact on the functioning of non-profit sector; Role of Funding agencies, Introduction and study of International, multilateral and bilateral agencies
1004 1001411004 Dissertation
A research project and dissertation is compulsory for the students of Master of Public Health to provide the students an opportunity to plan and design a study, prepare Research tools, collect data in the field, analyse the data and write up the research Under the guidance of a faculty as soon as the completion of core courses in the first
79 of 83

1005 1001411005 Comparative Health Systems
Basic theoretical approaches and concepts used in policy analysis
Analyse the political system within which policies are made
• Changing global health policy environment
• Contextual factors that influence to policy change
1006 1001411006 Emerging Trends in Healthcare Sector
• Understanding of global and national health policies, including current trends